Carole - Fashion photographer
More than twenty years ago in Paris, Carole opened the doors to her photographic destiny. A passionate photo assistant, she trained with patience and curiosity, taming the camera as one tames the light of a new morning. Her talent blossoms between tradition and modernity,
as she accompanies the magical transition from film to digital.
Her professionalism, sensitivity and innate sense of direction opened the doors to the biggest studios. She then joined the legendary PinUp studio, where she had the opportunity to work as an assistant with Tobias Zarius, Patrick Demarchelier and many others…
By their side, she develops excellence, a passion for detail, respect for the model and the power of an image capable of standing the test of time.
Carole then emancipates herself to write her own story.
Her vision, imbued with gentleness and strength, has seduced the finest fashion houses:
Saint-Laurent (YSL), American Vintage, Anne Fontaine, Simone Pérèle, Burton of London, CôtéLac… Each encounter, each project enriches her vision and refines her art of capturing the perfect moment, when emotion is revealed without artifice.
Recently settled in the Geneva area, she is giving new impetus to her personal and professional life, subtly blending her rich and rewarding Parisian career with this new Genevan energy. Her photography is now aimed at an intimate, upscale and demanding clientele, in search of unique shoots, conceived as true visual narratives, imbued with an exchange and sharing that highlight a specific emotion.
Her experienced, human approach blends art direction, style and fashion.
Carole loves to reveal the singular beauty of each individual. She captures that little extra soul that transforms a portrait into a work of art.
Carole & Marie-Antoinette
The art of sublimating images, four hands
Childhood friends Marie-Antoinette and Carole meet again 18 years later, as if by magic, almost called together by fate. The complicity that bound them together is soon rekindled, enriched by the experiences, trials and successes each has experienced on her own.
Carole learned her trade in Paris, the fashion capital of the world, from the greatest masters. Assistant to Tobias Zarius and Patrick Demarchelier at the legendary Studio Pin-Up, she has developed a unique eye: a rare mastery of light, a subtle instinct for capturing raw beauty, and a natural elegance in her compositions. Her collaborations with prestigious houses such as Saint Laurent (YSL), Simone Pérèle and American Vintage have become benchmarks.
For her part, Chamonix-based Marie-Antoinette has blossomed in customer relations and entrepreneurship, adapting her business to the needs of locals and visitors as the seasons change. Her need for independence and her sense of service led her to create a flexible, human structure. Driven by the same passion for creation, she then decided to reinvent herself and become a creative producer, expert in the coordination and management of complex visual projects.
It’s obvious that their skills complement each other perfectly. Carole’s artistic, sensitive and demanding eye is combined with Marie-Antoinette’s rigor, structure and strategic vision.
Together, they founded a hybrid business between art direction, production and fashion photography, with a unique signature: to create bespoke visual experiences, conceived as personalized editorials where every detail, from concept to realization, is carefully orchestrated.
Based in Geneva, they serve a demanding, high-end clientele in search of timeless images and creative projects with soul and elegance.
Marie-Antoinette - A free spirit turned inspiration
Carried away by the breath of the mountains and an undying passion for snow sports, Marie-Antoinette settled in Chamonix, where she gradually established a harmonious balance between her professional and family life. As an account manager, she immersed herself in the rhythm of the seasonal workers and the contradiction between life in Chamonix, where life is peaceful and full of passion, and the harsh, brutal reality of people who are passionate about the high mountains.
Her need for independence soon drove her to strike out on her own. Driven to the core by the desire to reconcile her family life with a meaningful professional activity, she set up her own tailor-made service company, designed to support the valley’s inhabitants who live in the same seasonal rhythm, as well as people passing through. Her human and intuitive approach has enabled her to establish a relationship of deep trust with her customers.
At a crossroads, Marie-Antoinette felt the call of renewal. A woman of decision and intuition, she decided to give up her service business and embark on a radical change of direction. Driven by a clear vision and a desire to create, she devoted herself fully to production in the world of fashion.
She has become a veritable conductor, crafting visual projects with exacting standards and elegance. Each production becomes a human and artistic adventure, where she unites talents around a strong and inspiring artistic direction.
Alongside Carole, whose photography is also enriched by this creative and productive approach, she co-creates experiences where every detail counts, from initial concept to final realization. Together, they shape exceptional visual worlds, blending boldness, sensitivity and precision.
Marie-Antoinette thus pursues her career with the same luminous energy that has always guided her: a subtle blend of freedom, rigor and passion, in the service of beauty and creation.
A new-found self-evidence
Youthful friends Marie Antoinette and Carole, each following their own path, guided by their passions and ambitions, meet again eighteen years later. But this time, the magic is deeper: enriched by the detours, experiences and maturity that life has offered them.
Very quickly, the original complicity is reborn. Stronger, more intuitive. Carole, with her sensitive, precise artistic eye, forged in the Paris studios and nurtured by collaborations with leading fashion houses.
Marie-Antoinette, with her rigor, entrepreneurial instinct and natural ability to structure, organize and unite around creative projects.
They then realized that their strengths matched each other with disturbing clarity: Carole imagines and shapes the image, while Marie-Antoinette orchestrates its realization. This complementarity gave rise to a shared ambition: to create a business in their own image, combining art direction, production and fashion photography.
This project becomes a demanding and inspiring playground, where elegance meets authenticity, where every detail, from concept to completion, is carefully thought out. Together, they offer a unique experience, combining the demands of luxury, artistic sensitivity and creative audacity. A precious alliance, at the service of brands and individuals who wish to reveal their image with character and refinement.
